MagicmirrorTM
Far from the ordinary retail mirror it appears to be, the magicmirrorTM is an intelligent fixture that is able to recognize the garments shoppers are holding up in front of it, and responds by turning into a content-rich display. By delivering meaningful information to the shopper – specific to their interests – it provides retailers with the means to reach consumers on an emotional level and positively influence purchase decisions at key moments in the shopping experience.
Go-to-Market Strategy
To maximize speed-to-market, drive critical mass in deployment and minimize risk of implementation for retail clients, thebigspace has strategically aligned itself with global industry leaders, including Avery Dennison and Motorola.
Implementing a leading-edge solution like the magicmirror™ requires the creative insight, sensibility and development skills essential to delivering a shopping experience that is compelling and emotional. thebigspace are retail experience design experts who understand the language required to engage consumers in a meaningful way.
Equally vital to a successful deployment of the magicmirror™ is a robust technical architecture and the ability to deploy and manage these appliances on scale.
In addition, Motorola’s expertise in pervasive technology and RFID engineering and devices provide the hardware solution stack that powers the magicmirror™, while Avery Dennison, world leader in RFID imbedded tickets, tags and labels, provide the global go to market support and infrastructure to deliver RFID programs worldwide.